Weekly Update - May 19th

Week ending on May 19th, 2024.

Completed this week

• Improvements to the Wholesale store are underway.

  • We are shifting to a wholesale site with ThrillKicker branding.

    • Orders for all products would still be available for Apocalypitc Ape holders.

      • Hot Sauce

      • Doc's Apothecary

      • Bites & Cookies

  • Enabling access for retail outlets with separate pricing structures.

  • Allowing the same order fulfillment processes as the main apocalyptic.shop . This is a VERY complex web of shipping customizations since there are multiple fulfillment vendors.

• Development of 2 other products is in the final stages. We are waiting for final approval before we enable them in the Shop.

  • 2 variety packs of hot sauces. We are waiting for approval from United on labels.

    • 3 pack - 1 mild, 1 medium, and 1 hot flavor will be in the variety pack.

    • 10 pack - 1 of each of the flavors.

  • A secret product that will be the hot new item for the summer season.

• We established a working relationship with Snapback Energy. Be on the lookout for some tremendous opportunities.

• We found a bug in the automated process to fulfill beard products. This only affects edge cases, so we can still fulfill most orders.

  • We are working on a fix for this, but it seems to be a limitation in the automation.

• We are setting up other e-commerce sales channels: Amazon, TikTok, and Facebook.

  • Walmart and TikTok shops are nearing completion. Still waiting on confirmation from the stores before we can sell on those platforms.

  • Amazon is giving us some problems with the setup. We are working with their support to set it up.

• We have closed the early access for a 20% commission on hot sauces. Sign up for the Primal Partner Program to secure a 10% commission.

  • Use the same link to sign up for earning commission on Doc's Apothecary products. See previous updates for earning potential.

• Discussions with a distributor have started. They are interested in both food and other consumer goods. We have had good conversations so far.

• Research and testing for environmentally friendly packaging options.

To do

• Discuss with Fity how to handle the Hot Sauce NFTs.

Challenges

• Wholesale store changeover is a massive undertaking. The store has been brought down while we work on getting everything changed over.

• United is being very slow to respond to any inquiries about the new products. We continue to wait for them before launching anything.

Other updates